Financial Institution Gains 500% Increase in Direct Clicks with GDM360

See how GDM360 turned a fragmented financial campaign into a smarter omnichannel strategy, connecting audiences across touchpoints.

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Objective

A financial institution needed to build awareness and increase new customer sign-ups across personal, business, and agricultural financial products.

With multiple audience segments and product-specific goals, the campaign required a connected digital advertising strategy that could reach the right households, guide users across touchpoints, and measure meaningful website activity.

Challenge

  • Disconnected, siloed campaign structure

  • Multiple audience segments: Personal banking, business banking, and agricultural financial services

  • Need for stronger measurement

Solution

  • Activated a connected omnichannel strategy with GDM360

  • Segmented creative for distinct product audiences

  • Tracked performance across the full customer journey

Our Strategic Approach

Already using siloed digital products, this financial institution was a strong fit for GDM360.

GDM developed a connected cross-platform strategy designed to build awareness, increase engagement, and guide prospective customers toward product-specific pages.

With tailored creative for three distinct audiences, GDM360 delivered multiple coordinated touchpoints across platforms. This approach allowed the campaign to reach households more effectively, support each financial product category, and create a more complete view of how audiences moved from exposure to action.

Results Achieved

Since launching GDM360, the campaign generated more than 6,000 direct clicks, an increase of 5,000 clicks compared to the previously siloed campaign approach.

In addition to the lift in ad engagement, 44,500 website visits were attributed to the campaign, with 3,200 actions occurring on product-specific pages for personal, business, and agricultural offerings.

  • 2.4 Million

    Ads Delivered Including
    GDM StreamingTV, Streaming Audio,
    and Targeted Display + Video

  • 740K

    Households Reached

  • 500%

    Increase in Direct Clicks

  • 44,500

    Attributed Website Visits

  • 6,000+

    Direct Clicks Generated

  • 3,200

    Product-Page Actions

Performance Impact

GDM360 transformed a fragmented digital strategy into a connected campaign built around audience behavior, product interest, and measurable action.

By aligning creative across personal, business, and agricultural banking audiences, the campaign increased direct engagement while giving the financial institution clearer visibility into how each touchpoint contributed to website activity.

With more than 6,000 direct clicks and 3,200 product-specific page actions, GDM360 created a clearer path from awareness to consideration across the institution’s key financial offerings.

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