Reach the voters who make the most impact during election season and stay in front of them with Political360.
Let's Connect
Winning campaigns require more than broad reach.
They require smarter targeting, better timing, and media strategies built around real voter behavior.
Political360 helps political campaigns, advocacy organizations, and issue-based groups connect with the right audiences using verified political data and omnichannel digital advertising.
"The Gray Digital Media team recommended winning strategies and made buying digital ads easy.
We look forward to working with them again!”
President, Citizen Advocacy Group
On winning state senate Advertising campaign
Powered by industry-leading voter and donor data, Political360 gives campaigns the tools to reach key constituents with precision.
From voter history and issue alignment to donor insights and new mover targeting, Political360 helps your message stay relevant, visible, and effective across the political cycle.
Political360 campaigns are backed by:
Reach registered voters in your area who are likely to participate in the election process.
Access national donor files to connect with proven political contributors.
Refreshed monthly to ensure you're campaigning efficiently and limiting wasted efforts.
GDM turns premier data into actionable strategy.
Which elections your constituents voted in, what party they voted for, and what key issues they supported.
Issue Profiles include likely Swing Voters; Supporters of Gun Control; Military and Veterans; LGBTQ audiences; Pro-Life or Pro-Choice individuals; and those interested in Healthcare Reform, Border Security, and more.
Data is updated every 6 weeks, scrubbed for all necessary information.
The campaign trail never stops, and neither should your outreach.
Similar to GDM360, Political360 is an omnichannel solution that creates unique touchpoints throughout the day by focusing on people's viewing habits rather than the product. This means no siloed campaigns and limited waste.
Political360 uses the power of programmatic across these channels to keep your campaign in front of your audience, from the first impression to Election Day.
A clear front-runner during this election season, StreamingTV takes the power of television and adds its precise targeting and reporting capabilities.
Whether streaming music, news or podcasts, reach potential voters on the go.
Deliver ads across all devices to your custom audiences on 99% of the internet's ad-servable inventory.
With 235 million U.S. gamers, Online Gaming offers tremendous reach and a very engaged audience.
Put your campaign message where it cannot be ignored, on digital billboards and screens across your market.
Reach voters where they already go for trusted information, through dynamic ad placement on Gray Media O+O local news sites.
With 117 offices across the country, Gray Digital Media can support your campaign no matter the size of your race. Connect with one of our offices near you to start building a localized message sure to deliver impact.