Connect with in-market shoppers through dynamic, omnichannel campaigns built to promote active inventory and adapt with the market.
Today’s auto buyers expect relevant, personalized shopping experiences across every screen, while dealerships navigate an increasingly complex advertising landscape. Shoppers move across more channels than ever, performance can be harder to prove, and search and streaming behaviors continue to evolve.
Right now, dealerships and auto groups need more than basic visibility, fragmented reporting, and outdated strategies.
Auto dealerships currently need:
keeping the brand front, center, and top-of-mind.
promoting what's on the lot now.
showing proof of what's working and what's not, quickly.
that evolves as fast as the market does.
"GDM takes the time to understand the ever-changing automotive world. We meet to make sure our goals are being met and discuss options that could actually help. It’s a partnership that is hard to find in today’s business world."
GDM Auto Dealership Client
Media buyer
With deep experience in automotive marketing and a dynamic suite of digital solutions, GDM partners with dealerships and auto groups of every size to build strategies around their unique goals.
Every campaign is different, but each one is grounded in the same core strengths:
Tailor-made campaigns focused on what matters most, whether that’s new inventory, pre-owned inventory, service, or community involvement.
Access to millions of data points from more than 2,000 data providers to help identify the right auto-intenders.
Qualified leads driven to Vehicle Detail Pages, helping connect shoppers with inventory that's available now.
The top streaming platforms and content, including live sports, to elevate and protect your brand.
Exclusively built for dealerships, GDM’s dynamic Auto Solutions engage viewers with personalized, up-to-date inventory ads that drive traffic and boost sales.
Dynamic placement includes Streaming TV, Social Ads, and Targeted Display + Video.
built from live dealership inventory.
serving on Connected TVs, social feeds, desktops, and mobile devices.
into the inventory being promoted and what has been moved.
and in-depth website performance highlighting key events.
With a goal of reaching affluent drivers in-market for a luxury vehicle, a dealership needed a campaign that could build brand visibility and support sales opportunities.
With a goal of reaching affluent drivers in-market for a luxury vehicle, a dealership needed a campaign that could build brand visibility and support sales opportunities.
Four-store dealership group wanted to increase traffic to Vehicle Detail Pages and move inventory through paid social ads.
Four-store dealership group wanted to increase traffic to Vehicle Detail Pages and move inventory through paid social ads.
GDM works with dealerships and auto groups nationwide to build awareness, promote key sales events, and turn shopper interest into dealership opportunities.
GDM brings your digital marketing efforts together with stronger optimization, added bandwidth, and a clearer view of performance, so your team can stay focused on the bigger marketing strategy.
With data and insights available in one accessible dashboard, you can see what’s working and make more informed decisions with confidence.
Some of our top automotive solutions include:
Bring Streaming TV, Streaming Audio, Targeted Display, and more together into one cohesive campaign that delivers smarter impressions, reduces waste, and optimizes toward engagement.
Promote sales events to specific auto-intender audiences in your market, with follow-up messaging and guaranteed engagement.
Reach local, high-intent car buyers when they’re actively searching, driving traffic and qualified leads to your dealership.
Dealerships are just the start. GDM’s automotive solutions are built to support aftermarket, recreational lines, powersports, and service-focused businesses.
Auto Parts and Tire Stores
RV and Camper Retailers
Powersports and Motorcycle Dealerships
Aftermarket Services
Body and Paint Shops
Repair Centers