Furniture Retailer Gains Significant Digital Lift in 30 Days with GDM360
See how new site traffic grew by 20% just by switching to our omnichannel strategy.
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Objective
In a retail category where shoppers often browse, compare, and revisit options before making a purchase, a furniture retailer needed more than a fragmented media strategy. The goal was to build consistent visibility across channels, reach new in-market shoppers, grow its customer base, and measure how digital awareness translated into meaningful website activity.
Challenge
Reach new, in-market shoppers.
Build consistent StreamingTV and digital visibility.
Measure awareness beyond impressions.
Solution
Build an omnichannel solution with GDM360.
Maintain healthy household frequency.
Track attributed site visits and new user growth.
Our Strategic Approach
GDM360 gave the retailer a connected awareness campaign designed to reach potential customers across digital touchpoints and maintain consistent visibility at the household level.
By combining StreamingTV, Targeted Display + Video, and Streaming Audio into one coordinated strategy, GDM360 expanded reach while keeping the campaign focused on engagement and site conversions.
The approach centered on reaching shoppers where they spend time, reinforcing the brand across platforms, and encouraging first-time visits to the retailer’s website. Rather than treating each channel as a separate tactic, GDM360 connected campaign delivery, frequency, and attribution to create a clearer view of performance.
Instant Results
In just 30 days, GDM360 reached a large audience of unique devices, maintained consistent household-level exposure, and increased new users.
20%Increase in New Users
70KUnique Devices Reached
1,200Attributed Website Visits
3.57Household Frequency
Proven Impact
For this furniture retailer, GDM360 did more than expand reach.
It brought new shoppers to the website, strengthened brand presence across digital channels, and supported long-term customer growth.
By unifying StreamingTV, Streaming Audio, and Targeted Display + Video under one strategy, GDM360 gave the retailer the scale, consistency, and attribution needed to understand campaign impact in real time. The result was a stronger path from awareness to action, with measurable growth achieved in just 30 days.