GDM Gaming Takes University Enrollment to the Next Level
Learn how GDM Gaming connected a university with prospective students through online gaming ads, turning awareness into measurable enrollment page engagement.
Discover gdm online gaming
Objective
A university needed to increase awareness for its Fall 2025 enrollment period and reach prospective students in a digital environment where they were already spending time.
The goal was to generate qualified traffic to the university’s enrollment page, increase engagement, and create a measurable path from ad exposure to on-site action.
Challenge
Reach an active, at times hard to reach, youthful audience.
Short campaign window, 60 days.
Solution
Utilize online gaming ads that provide a highly engaged audience.
Place site pixel to optimize quickly.
Discovery
GDM launched an online gaming advertising campaign designed to reach prospective students in a high-attention, interactive environment. By placing ads within gaming inventory, the campaign connected with a younger, digitally engaged audience in a space that naturally aligned with their media habits.
To strengthen measurement and campaign performance, GDM implemented a tracking pixel on the university’s Fall 2025 enrollment page. This allowed the team to monitor attributed web visits, evaluate user behavior after the click, and optimize campaign delivery based on real engagement.
The strategy combined awareness, audience alignment, and performance tracking to move beyond impressions and clicks, giving the university clear visibility into how gaming ads influenced enrollment page traffic and on-site engagement.
Real, Measurable Results
The 60-day campaign delivered 280,000 ads and drove 22,676 clicks and 1,633 attributed web visits, ultimately accounting for 45%+ of all traffic to the Fall 2025 enrollment page and increasing on-site engagement time by 52%.
8% Click-Thru Rate
1,633Attributed Web Visits
45%of All Enrollment Page Traffic from GDM Campaign
52% On-Site Engagement Increase
Performance Impact
By combining online gaming ads with pixel-based measurement, GDM helped the university reach prospective students in a high-engagement digital environment and turn campaign activity into measurable enrollment interest. Campaign-influenced traffic represented more than 45% of all visits to the enrollment page, while on-site engagement time increased by 52%.
The results show the power of pairing audience-aligned media with performance tracking to connect with students and inspire action.