GDM Streaming Audio Increases New Auto Site Visitors by 10%
How a multi-location automotive dealer used Streaming Audio to reach in-market shoppers, increase website traffic, and generate more online actions.
Streaming Audio
Objective
A multi-location automotive dealer wanted to increase website conversions, including test-drive requests and sales appointments, while building awareness for multiple rooftops across its service area.
The dealer needed a digital advertising solution that could connect with active auto shoppers and measure how Streaming Audio influenced website activity.
Challenge
Promote multiple dealership locations within one coordinated campaign.
Increase online appointments and website engagement.
Track attributed website visits and conversion actions.
Connect audio advertising performance to measurable business outcomes.
Solution
Activated GDM Streaming Audio to reach listeners across key markets and support visibility for each dealership location.
Targeted in-market auto intenders based on location, behavior, and interest signals.
Placed a tracking pixel on the website to attribute visits, web actions, and year-over-year performance lift
Our Strategic Approach
GDM developed a Streaming Audio strategy to reach in-market auto shoppers and guide them toward dealership website actions.
Through GDM Streaming Audio, advertisers can connect with engaged listeners across premium digital audio environments while targeting audiences by location, interests, behaviors, and purchase intent.
For automotive advertisers, Streaming Audio keeps dealerships top of mind as potential buyers commute, stream content, and actively consider their next vehicle.
To move beyond broad awareness, GDM connected the campaign to measurable digital performance through website attribution.
