Betting on Digital:
How GDM Helped Drive 100K+ Site Visits and 70K Online Actions
100K Site Visits. 70K Online Actions.
One Full-Funnel Digital Strategy.
Objective
A casino partner wanted to grow its digital presence, increase campaign performance across multiple channels, and drive measurable business results, including more website visits, online engagement, and casino visitation.
Prior to working with Gray Digital Media, the client’s digital marketing presence was limited, creating an opportunity to expand reach, improve visibility, and use campaign insights to make more informed marketing decisions.
Challenge
Limited digital presence
Need to drive more traffic and engagement
Lack of clear campaign insights
Solution
A full-funnel digital strategy to expand reach
Multiple channels to drive key site destinations; events and room stays
A intuitive dashboard connecting performance and analytics
Strategic Approach
By combining high-impact awareness tactics with performance-focused channels, GDM maximized impressions and drove qualified traffic to key website destinations, including the Players Club page, event content, and online room booking pages.
High-impact delivery
through GDM StreamingTV and Streaming Audio helped build broad reach, brand awareness, and consistent frequency across targeted audiences.
Performance-focused channels
including Paid Search, Social Media Ads, and Targeted Display + Video, drove users to specific online pages where they could easily sign up, purchase tickets, or reserve a room.
"Gray Digital Media has been instrumental in optimizing our campaigns for success, providing responsive support, and clear guidance throughout."
Casino Resort Client
Marketing Promotions Manager
Results Achieved
Within a six-month campaign snapshot, the strategy delivered strong digital performance and meaningful customer engagement, with results that continue to build momentum.
100K+Attributed Website Visits
68%New Site Visitors
70KOnline Events
40KAttributed Site Visits from GDM StreamingTV Alone
"We have seen not only our foot traffic grow at the casino, but have seen an increase of website visits, entertainment ticket sales, and overall digital presence."
Casino Resort Client
Marketing Promotions Manager
Performance Impact
Within a 6-month window, the campaign delivered strong performance across every stage of the customer journey, generating 100,000+ website sessions, including 62,000 new site visitors, and driving 70,000 online events, with the majority taking place on event, online booking, and promotion pages.
Our brand awareness tactics prompted consumer action with GDM StreamingTV producing 39,816 attributed site visits, while Streaming Audio contributed 17,288 attributed site visits and 4,000 website actions.
Performance-focused tactics also drove measurable action, with Paid Search achieving a 30.24% click-through rate and generating 285 phone calls.
Together, these results prove that a full-funnel digital strategy is a safe bet for growing visibility, driving action, and creating impact.
As the campaign continues, the client credits GDM with optimizing performance through responsive service, clear guidance, and transparent reporting.