Public School System Increases Site Traffic by 778% with GDM StreamingTV Campaign
Learn how a K-12 public school system aced a two-pronged campaign to increase student enrollment and recruit new staff.
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Objective
A K-12 public school system wanted to recruit new staff members and increase student enrollment ahead of the upcoming school year.
To support both goals, they needed to reach prospective educators and parents of school-aged children while increasing traffic to their Careers and Student Enrollment pages.
Challenge
Reach two distinct audiences.
Drive qualified traffic to key
website pages.
Solution
Targeted audience messaging.
Measured website attribution.
Our Strategic Approach
GDM StreamingTV gave the school system the targeting precision, reach, and frequency needed to engage parents choosing where their children will learn and prospective educators considering a career change.
By placing video across multiple channels and publishers in brand-safe, full-episodic programming, the campaign reached engaged viewers in a premium streaming environment. Through the storytelling power of video, the school system built awareness around two major life decisions ahead of the upcoming school year.
With a tracking pixel in place, GDM continually measured attributed website traffic and made targeting adjustments while the campaign was live. This ongoing optimization supported the hard deadline, helping the school system reach key audiences before the first bell rang.
Results Achieved
The campaign delivered powerful reach and clear action, turning GDM StreamingTV exposure into measurable traffic gains across key recruitment and enrollment pages.
330k+GDM StreamingTV Ads Delivered
779% Increase to Site Traffic
165kHouseholds Reached
93k+Attributed Site Visits
Performance Impact
The GDM StreamingTV campaign delivered 330,886 ads and reached 164,744 unique devices, connecting with parents and prospective educators during a critical decision-making window before the upcoming school year.
That exposure generated 93,419 attributed web visits, increasing traffic to the Careers page by 676.01% and the Student Enrollment page by 102.29% year-over-year.
With a combined 778.30% lift in site traffic, the campaign turned streaming visibility into meaningful action for both recruitment and enrollment goals.
Featured GDM Products
GDM StreamingTV
High-impact video placement within premium, brand-safe content.
Audience Targeting
Precise geo-targeting and
personalization.Site Attribution
Real-time performance tracking
and proactive insights.