Gray Digital Media Expands B2B Digital Portfolio with LinkedIn Ads

GDM expands its digital advertising portfolio with LinkedIn Ads, giving clients precision targeting to reach decision-makers, recruit talent, and build brand authority.

ATLANTA, Georgia - August, 2026 - Gray Digital Media (GDM), a leading national digital advertising agency, announced the expansion of its digital advertising portfolio with the addition of LinkedIn Ads. The new offering strengthens GDM's B2B capabilities, giving clients access to one of the most powerful professional networks in the world to recruit talent, build brand authority, and connect with key business decision-makers.

By bringing LinkedIn Ads into its suite of digital solutions, GDM continues its commitment to meeting clients where their audiences are. LinkedIn's platform gives brands direct access to professionals through targeted job function, industry, seniority, and company-size targeting, making it an essential channel for businesses focused on B2B growth, recruitment, and professional engagement.

"Expanding our digital capabilities means expanding our clients' opportunities," said Michael Gordon, Sr. Director of GDM Operations & Initiatives. "LinkedIn Ads gives our clients a direct line to the professionals and businesses they want to reach. Whether the goal is recruitment, lead generation, or brand awareness among decision-makers, we have the tools to make those connections count."

"LinkedIn is where business decisions get made," said Patrick Callahan, Vice President of Digital Sales at Gray Digital Media. "By adding LinkedIn Ads to our portfolio, we are giving our clients access to the professional audiences that move the needle for their business. This is a natural extension of what we do, and it opens the door to a whole new level of B2B impact."

What LinkedIn Ads Brings to GDM Clients:

• Professional Audience Targeting: Reach business professionals by job title, industry, company size, seniority level, and more.
• Recruitment Advertising: Connect with qualified candidates actively engaged in the professional marketplace.
• B2B Lead Generation: Capture high-intent leads from decision-makers and influencers within target organizations.
• Brand Authority Building: Increase visibility and credibility among professional audiences through sponsored content, message ads, and dynamic ads.
• Full-Funnel Campaign Integration: Layer LinkedIn Ads into broader cross-platform campaigns for a cohesive, audience-first strategy.

The addition of LinkedIn Ads reflects GDM's ongoing strategy to grow its digital portfolio by adopting the platforms and vendors that matter most to its clients. As businesses increasingly prioritize B2B marketing and talent acquisition, GDM is positioned to deliver the professional reach and precision targeting those modern campaigns demand.

About Gray Digital Media

Gray Digital Media helps businesses grow through data-driven digital marketing and advertising solutions. Backed by Gray Media's decades of trusted local market experience, GDM combines strategy, technology, and hands-on support to help businesses connect with the audiences that matter most and turn opportunity into measurable growth.

Media Contact: Michael Gordon, Senior Director, GDM Operations and Initiatives, michael.gordon@graydigitalmedia.com

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