Gray Digital Media Offering TikTok to Video-Savvy Advertisers Ready to Engage and Influence

FOR IMMEDIATE RELEASE

GDM's digital capabilities are once again expanding to include TikTok Business Ads, helping advertisers educate, engage, and influence targeted audiences by capitalizing on trends and visually organic storytelling.

ATLANTA, August 18, 2026 -- Gray Digital Media (GDM) announced the addition of TikTok Ads to its portfolio. The new offering provides clients massive reach, with 200+ million active U.S. users, plus a unique touchpoint through story-driven narrative that builds brand confidence and drives leads.

"More than ever, businesses are realizing the revenue-driving benefits of TikTok," said Michael Gordon, Senior Director of GDM Operations and Initiatives. "With its unique algorithm and simple path to convert, TikTok is a solution Gray Digital Media knew we needed to provide."

This TikTok offering expands GDM's social reach, which already includes solutions on LinkedIn and Meta.

"Being one of the largest national digital agencies means we need to move where the business is moving," said Patrick Callahan, Vice President of Digital Sales at Gray Digital Media. "Each platform provides a unique audience and different ways to convert. Having the team to help navigate that complexity and turn it into a clear strategy is what sets GDM apart, and TikTok is the latest example of us putting that expertise to work for our clients."

Businesses ready to reach new audiences and grow their brand on TikTok can connect with a Gray Digital Media representative today to build a custom strategy tailored to their goals.

About Gray Digital Media

Gray Digital Media helps businesses grow through data-driven digital marketing and advertising solutions. Backed by Gray Media's decades of trusted local market experience, GDM combines strategy, technology, and hands-on support to help businesses connect with the audiences that matter most and turn opportunity into measurable growth.

Media Contact: Michael Gordon Senior Director, GDM Operations and Initiatives michael.gordon@graydigitalmedia.com

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